Netflix – Trouble with streaming

So here is the problem. I have been using Netflix for a while now and love the delivery service, but I am starting to have trouble with the streaming portion of the subscription. I have found that more often than not, I will be watching a streaming video and halfway through the movie it will just stop and quit on me. I have contacted my ISP and they have told me that they have heard similar complaints from other Netflix users. I was told that the problem was not on the ISP end of the equation.